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Fashion Editor

We have a newly created position available within our Brand Marketing team at ZALORA for a Fashion Editor to take our magazine’s editorial content to the next level and improve efficiency of our content processes and projects.

The Fashion Editor is directly responsible for the development, execution, and delivery of engaging, storytelling editorial content that connects with fashion consumers in the region. This person has a flair for writing stories and excels at project management and execution, coordinating with many people, within the team and function, subject matter experts throughout the company, and industry people to make sure that high-quality content pieces get produced and distributed.

The Fashion Editor has an eye for fashion trends, lifestyle stories, personality profiles and is skilled at developing relevant editorial themes and story angles based on trending topics and brand priorities. The role will ensure the efficient workflow and management of content development across a variety of user touchpoints. The material has an authentic, distinctive and competitive voice and stresses creativity. In addition, the Editorial Content Manager is strategically minded and looking for the exciting opportunity to shape ZALORA as a go to destination for fashion readers in Asia.

 

Key Responsibilities: 

  • Map and drive content strategy and annual content plan
  • Maintain an editorial calendar and ensure content team is on board
  • Develop, execute and deliver editorial content across all our channels, working closely with the brand marketing team and people from the function or other departments to achieve our goals
  • Manage content distribution to internal and external channels
  • Serve as the editorial gatekeeper for all editorial content to ensure quality, clarity, creativity, authenticity, and consistency.
  • Contribute to the creation of style guides and editorial guidelines and procedures as part of the content strategy
  • Work with external partners/ vendors to establish and co-ordinate original content
  • Assess digital metrics and making improvements accordingly, optimize content according to SEO
  • Stay updated on trends and adjusts the content strategy as needed  

 

Job Requirements:

  • Bachelor’s degree, a Master degree would be a plus, in Journalism, Communication, or equivalent
  • At least 5 years of relevant working experience in an editorial content role, with a portfolio of work to show productions of self-developed content
  • Excellent knowledge of digital best practices, the culture and language of the web, including SEO
  • Strong expertise in content strategy and able to lead editorial content campaigns
  • Creative minded and a fresh style of writing from a reader’s perspective
  • Strong Google Analytics, WordPress (or other CMS) and Adobe Acrobat/Illustrator skills is a plus
  • Excellent communication skills, both oral and written English. • Strong research and planning skills
  • Experience working within an international matrix environment would be a plus
  • Structured approach, eye for detail and ability to manage deadlines.
  • Able to anticipate to ad hoc queries and requests

 

The ZALORA Story

ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. 

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

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