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Content Marketing Executive

Responsibilities:

  • Develop and execute content strategy for Thread, ZALORA Philippines’ online magazine
  • Plan online magazine content calendar based on onsite campaigns, seasonality, current events, and trends
  • Create compelling and relevant content and write/edit articles related to fashion, beauty, lifestyle, and entertainment, also optimizing content for search engines
  • Cover events for ZALORA and our partners and conduct interviews for feature articles
  • Build and manage a network of internal and external contributors
  • Develop content syndication agreements with partners
  • Create and manage content for ZALORA webpages for search engine optimization (SEO)
  • Understand and utilize various website and analytics platforms to achieve daily objectives
  • Provide in-depth analysis and reporting for key SEO initiatives
  • Collaborate and communicate across local and regional marketing channels (campaigns, onsite, CRM, social media, PR, and partnerships), as well as external stakeholders (brands and industry partners)
  • Contribute to multi-channel marketing campaigns and special projects as needed

 

Requirements:

  • Bachelor’s Degree in Marketing, Communications, Creative Writing, Journalism, Business, or equivalent
  • Outstanding writing and editing skills—can research and write about different topics and edit other people’s work for grammar and style
  • Interested in fashion, beauty, lifestyle, and pop culture and keeps abreast of current trends
  • Ability to multitask and meet deadlines while being meticulous and detail-oriented
  • Proficient in MS Excel, understands social media, and is generally tech-savvy—can pick up on new tools quickly
  • Experience in graphic design, photography and/or video editing is a plus

 

The ZALORA Story

ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world’s leader in online fashion for emerging markets.

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

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