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Analytics Manager

We are looking for a passionate and talented individual to join the newly-established Zalora Consumer Insights and Analytics team (CIA). Reporting to the Head of Consumer Insights and Analytics, this regional role places you right at the beating heart of the Marketing function.

The CIA team is an integral function as it will be the bridge between the Marketing, Commercial and Technology teams. The CIA team leverages on a deep understanding of our customers through analysis, market research, market intelligence, competitor research and internal data sources like Net Promoter Score (NPS) and customer feedback.

CIA adds value to Zalora by unifying and rallying the various teams through our insights-driven recommendations in order to do what is best for our stakeholders – the Zalora customers. Our recommendations are not just limited to the realms of what the Marketing team can influence, but it can also span into other areas of the business such as product assortment, user experience on our platforms (web and mobile), etc.

 

Responsibilities:

i) Strategy:

  • Which metrics have the biggest impact on our customers and business results?
  • What KPIs really matter and can ‘move the needle’ when it comes to our customers’ shopping behavior and brand advocacy?
  • How can Zalora track these KPIs on an ongoing basis?

ii) Planning:

  • Determine which customers to target for marketing campaigns using analytical techniques including statistical clustering, RFM segmentation, market basket / affinity analysis, decile analysis, regression modelling, propensity modelling
  • Predict when and what customers will buy
  • Identify types of customer promotions required to enable upsell, engagement, recognition of high value spenders and reactivation

iii) Hygiene / Operations:

  • Track KPI performance and perform post-campaign analysis
  • Track and measure customer quality and migration / brand health
  • Track effectiveness of promotions

 

Essential Skills and Experience

  • A highly-motivated individual with a passion in data-driven marketing and consumer insights
  • Proficiency in SQL, SAS, R/Python, Tableau, Google Analytics, Big Query
  • Prior experience in predictive modelling (churn, segmentation, forecasting, etc)
  • Strong Microsoft Excel and Power Point skills
  • CRM and Marketing knowledge preferred
  • Quantitative and comfortable working with large amounts of data
  • A self-starter with analytical astuteness and able to work with tight deadlines
  • Team player who can work in a cross-functional environment
  • Good verbal and written communication skills along with a high attention to detail
  • Ability to provide recommendations based on analytical findings

 

The Zalora Story
ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world & leader in online fashion for emerging markets. 

 

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

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