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Regional CRM Data Operations/ Analyst

Internal Job Title: Executive / Senior Executive - CRM


We are looking for a passionate and talented individual to join the award-winning ZALORA CRM Team.

Customer Relationship Management (CRM) is the concept of being relevant to the customer, leveraging data to understand the customer DNA and provide a top-class customer experience via the full suite of customer touch points and communication channels.

CRM adds value by effectively representing ZALORA as a brand, its character, personality, and product assortment, while taking into consideration the individual customer’s needs and motivations. In every single marketing message we send, we aim to craft the perfect environment to maximize emotional value and commercial opportunity across the customer journey – right from their first order up until they become loyal advocates of the ZALORA brand.

With a combination of rich customer data and state of the art digital marketing technology, we are more empowered than ever to consistently innovate and commit to deliver amazing experiences in line with the needs of our customers, the company, and the retail e-commerce opportunity as a whole.


  • Build databases to facilitate reporting pipelines to ease data extraction by stakeholders. This is achieved in collaboration with business intelligence/ data warehouse teams to perform data transformations
  • Create and refresh automated dashboards/ reports to support the tracking of key CRM KPIs and marketing effectiveness via the use of tools such as tableau and python or R
  • Create new customer data facilities on CRM data warehouse that can be ingested across multiple campaigns, hence enhancing and personalizing customer communications.
  • Ensure quality of data in CRM data warehouse by maintaining its operational cleanliness and completeness through the implementation of strong data monitoring and documentation processes
  • Extract, transform and prepare data for analytics and data science modelling purposes
  • Assist the analytics portfolio to generate new customer insights that improves the overall relevance of communications to the customers


  • BS in Business, Analytics, Mathematics, Economics, Computer Science, Information Management, Statistics or similar field from a reputable university
  • Fresh graduate/ less than 2 years of relevant experience
  • Strong willingness to learn and grow independently
  • Strong analytical mindset with excellent numerical and problem-solving skills
  • Process driven and meticulous in tasks
  • Strong interest in being at the forefront of e-commerce and fashion
  • Good organizational and accountability skills to manage data projects
  • Good collaborative skills by working well in a team
  • Able to handle data comfortably and relate them to qualitative aspects of work
  • Prior experience in Excel,
  • Basic Python, SQL, R or other programming/database languages is a plus
  • Working knowledge on technical/analytical toolsets such as GA, Bigquery, Tableau, Amazon Redshift, Google Cloud is a plus

What we offer you:

  • Gain a high level and deep understanding of the company and business, and see your inputs and initiatives take flight to drive real business impact
  • Witness cutting edge E-commerce first-hand and utilize award winning campaign automation technology to drive success in the modern environment
  • Ownership of a key portfolio in the team, with the opportunity to develop and take it further
  • Be a part of an award winning, high performance, highly professional & entrepreneurial team
  • Work with experienced, motivated and talented colleagues from all over the world

The ZALORA Story

ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination,  was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. 

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

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