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Senior Executive, Digital Marketing (CRO)

We are seeking an experienced Conversion Rate Optimization Specialist (CRO) to join our marketing team. As a Conversion Rate Optimization Specialist, you will be responsible for managing, testing and implementing conversion points in the marketing funnel. You will work directly with paid traffic, marketing, creative, and data science teams to drive success and scale the business. You would be responsible for optimizing lead generation and conversion strategy. This position is a bit of a Jack-of-all-Trades position, with a method to the madness.

There are a number of skills, abilities and personality traits that makeup the ideal candidate. This is a position for a polymath, an optimizer that is not only multi-disciplinary, but also a non-stop learner. You will need to be comfortable with copywriting, data, analytics and testing. We are looking for someone who can combine processes with flexibility, data with wise iteration, and curiosity with perseverance.

We believe setting up successful tests require getting into the minds of your target audience, which takes research, analysis and people skills. Empathy + curiosity + psychology + data = win. Any person can look at website copy and design/UX and say this is awful, but a great CRO should be able to articulate exactly what isn't working, what could be better and why.

 

Job Responsibilities:

  • Manage key conversion points and KPIs in the marketing funnel
  • Manage and optimize landing pages, website calls-to-action(CTAs), and lead-generating forms
  • Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan
  • Collaborate with teams responsible for all traffic generation in order to optimize each conversion path
  • Ability to create briefs and assign changes to teams based on test results to optimize conversion paths
  • Increase conversion rates, attachment rates, revenue per visitor, engagement, time on site and more
  • Decrease CPCs, cost per acquisition, contacts per order, buy cycle and more
  • Optimize the lead-to-customer conversion rate
  • Increase funnel marketing efficiencies
  • Leveraging multiple platforms to gather warehoused data for analysis
  • Generate comprehensive reports for management and overall business analysis
  • Monitor industry trends and new product offerings to stay up to speed and ahead of the competition

 

Key Requirements:

  • Strong sense of curiosity that pushes you to read, ask questions, research, and dig deep into what makes people tick(understanding of user psychology)
  • A natural wordsmith with strong creative writing skills, should have a feel for customizing tone, diction, style, and format to each buyer persona
  • Past experience with web analytics, A/B testing, marketing tactics and growth hacking
  • Good time management skills, self starter
  • Ability to multitask and work multifunctional with teams
  • Proficient in google tools(GA, GO, GTM)
  • Basic coding skills in Javascript, JQuery, HTML and CSS a plus
  • Proficiency with Hotjar tracking and analysis and other CRO technologies Optimizely, Reflektion, Visual Web Optimizer, etc.
  • Google Analytics Certification is a bonus

 

ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. 

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

 

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