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SEO Content Writer

Reporting to the Customer Experience Manager, you will work closely with Regional SEO Team to localize SEO to improve HK customers’ digital journey. You will also be the content creator and coordinator for ZALORA HK community/magazine, Thread.



SEO Content Writing

  • Responsible for the on-site content creation for our company websites while making sure that changes made are adhering to SEO best practices
  • Localize fashion forward contents to grow the ZALORA Community
  • Coordinate fashion article submissions with external content partners / writers

Customer Digital Journey Improvements

  • Perform onsite content and search review on the ZALORA’s website / app to identify corrective actions for continuous improvement
  • Support localization of marketing campaigns’ content when necessary



  • Excellent written and verbal communication skills in both Cantonese and English
  • Extensive knowledge and strong interest in fashion and beauty industries
  • Good research, negotiation and interpersonal skills is a plus
  • Self-motivated individual who is detail-oriented, a fast learner and a strong team player
  • Have a general understanding and interest in online marketing channels and e-commerce
  • Knowledge of HTML and Google Analytics is a plus
  • Creative content writing experience is a bonus
  • Fresh graduates are encouraged to apply


The ZALORA Story

ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. 

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for
any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

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