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CRM Executive - Marketing

We are looking for a young, passionate and talented individual to join the award-winning ZALORA CRM Team.

Customer Relationship Management (CRM) is the concept of being relevant to the customer, and providing a top-class customer experience via the full suite of customer touchpoints and communication channels.

CRM adds value by effectively representing ZALORA as a brand, its character, personality, and product assortment, while taking into consideration the individual customer’s needs and motivations. In every single marketing message we send, we aim to craft the perfect environment to maximise emotional value and commercial opportunity across the customer journey – right from their first order up until they become loyal advocates of the ZALORA brand.

With a combination of rich customer data and state of the art digital marketing, we are more empowered than ever to consistently innovate and commit to deliver amazing experiences in line with the needs of our customers, the company, and the retail ecommerce opportunity as a whole.

Singaporeans and PRs applicants are preferred.  The role is located in Singapore.

Responsibilities:

  • Be a key driver of Hong Kong’s CRM portfolio through strong understanding and ability to communicate with the Hong Kong fashion consumer
  • Build effective fashion campaigns that answer the needs of relevant customer segments
  • Be an advocate of the customer’s experience to continually create WOW moments
  • Take ownership of the operation and performance of assigned email and mobile communication channels
  • Coordinate across departments to plan and prepare relevant content for subscribers
  • Understand business objectives and conduct meaningful analyses to identify impactful developments that will improve the performance of the communications
  • Utilise digital technology and creativity to push the boundaries of the CRM experience
  • Assist in the optimisation of other relevant CRM related communications to broaden understanding of CRM
  • Support overall marketing strategy for Hong Kong

Requirements:

  • Highly proficient in written and spoken Chinese (traditional + Cantonese) and English
  • Passionate about delivering fashion effectively to customers through the use of creativity, copywriting and digital technology
  • Strong willingness to learn and grow independently
  • Strong interest in being at the forefront of fashion e-commerce
  • Diligent and organised in execution
  • Good communication skills
  • Meticulous and able to think critically
  • Enjoy the challenges of a fast-paced environment
  • Proficiency in HTML is a plus

 

The ZALORA Story

ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets.

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

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