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Executive – Marketing

We are looking for an Executive – Marketing who is responsible for social media and analytics activities with SEO content strategy. You will be working in a fast-changing and exciting environment which requires a creative mindset and strong analytical skills. This role is based in Hong Kong reporting to the Associate Manager – Marketing.

Responsibilities:

Public Relations/ Social Media (60%)

  • Manage and monitor existing social media accounts – Facebook, Youtube, Instagram, etc and create daily content in various channels
  • Track and analyze media coverage
  • Research on related topics, posting new content for key user audiences to maintain a positive, relevant presence for the brand
  • Participation in online conversations, personifying the brand in a positive, helpful light by listening to users, being sensitive to hot button topics and issues, and providing a solution whenever possible
  • Maintain strong connection with media and influencers to pitch press coverage/ social media post

SEO (30%)

  • Work closely with regional teams to make sure changes made are adhering to SEO best practices
  • Responsible for all traffic and visibility targets and reporting all SEO traffic statistics to senior management and acting as the SEO subject matter expert on all SEO topics

Translation (10%)

  • Create/ translate fashion forward content for press, onsite campaigns and ZALORA Online Magazine

Requirements:

Degree holder in Marketing, Business Administration or related disciplines with 1-2 year working experience; Fresh graduates will also be considered
Familiar with digital marketing like SEO
Excellent written and verbal communication skills in both English and Chinese
Previous experience in lifestyle/fashion-related brands would be an advantage
Having a strong interest in e-Commerce and fashion would be a bonus

The ZALORA Story

ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. 

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

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