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CRM Executive - Marketing Operations

We are looking for a passionate and talented individual to join the award-winning ZALORA CRM Team.

Customer Relationship Management (CRM) is the concept of being relevant to the customer, leveraging data to understand the customer DNA and provide a top-class customer experience via the full suite of customer touchpoints and communication channels.

CRM adds value by effectively representing ZALORA as a brand, its character, personality, and product assortment, while taking into consideration the individual customer’s needs and motivations. In every single marketing message we send, we aim to craft the perfect environment to maximise emotional value and commercial opportunity across the customer journey – right from their first order up until they become loyal advocates of the ZALORA brand.

With a combination of rich customer data and state of the art digital marketing technology, we are more empowered than ever to consistently innovate and commit to deliver amazing experiences in line with the needs of our customers, the company, and the retail ecommerce opportunity as a whole.

 

Responsibilities:

  • Take full ownership of the improvement and optimisation of CRM transactional communications
  • Drive efficient, structured processes to sustain a high level of hygiene within the CRM data and communications infrastructure
  • Collaborate with product managers to maintain and develop backend systems and processes
  • Work closely with the CRM and customer experience teams to continually improve the relevancy of CRM communications to the customer
  • Assist in the optimisation of other CRM functions to broaden utilisation of technology and data and maximise our impact on the customer
  • Deliver weekly reports to key stakeholders with strong insights through clear analysis


Requirements:

  • Works in a highly structured manner and is process driven
  • Enjoys driving processes and workflows with stakeholders
  • Strong willingness to learn and grow independently
  • Able to identify and think critically to solve problems
  • Good communication skills, works well in a team to drive initiatives
  • Enjoy the challenges of a fast-paced, high-stakes fashion ecommerce
  • Technically savvy and loves to push technological boundaries
  • Understands the concept of customer journey and experience
  • Knowledge in HTML, CSS, SQL and Excel is a plus
     

 

The ZALORA Story

ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. 

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

 

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